Three out of four British travellers will take at least one holiday in the UK this year, according to Sykes Holiday Cottages’ latest staycation Index report. More than three-quarters (77%) of 2,000 adults polled are going to be staying closer to home in 2024.
Sykes also found more than four in 10 (42%) people are planning a staycation for their main holiday this year. Travellers plan to spend an estimated £1,070 on their main summer holiday in the UK, including accommodation and spending money, meaning domestic tourism will boost the economy by an estimated £30.3billion this summer, up from £28bn in 2023.
Renowned for its charming coastal towns and beautiful beaches, Cornwall is the most popular place to visit in 2024, reclaiming the top spot this year after Yorkshire was found to be the most popular destination last year. The Scottish Highlands and Islands, along with London, closely follow in the list of sought-after locations British holidaymakers most want to visit this year, with Devon and Yorkshire rounding out the top five.
Other places continue to gain popularity, with North Wales moving from nineth to seventh place this year, and Dorset entering the top 10. The ease that comes with travelling in the UK is the main reason cited for choosing a staycation over a foreign trip, followed by the fact people find it less stressful and that it’s cheaper than travelling overseas.
The agency’s Index also noted that a trend towards taking shorter getaways more often is contributing to this growth, with Sykes’ short break bookings up 44% this year. The average adult will take three British breaks in 2024, with more than a third (35%) saying they prefer shorter getaways to fewer, longer holidays.
Experiencing more locations, enjoying more regular escapism, and the fact they’re easier to do with a busy schedule are the top reasons for choosing shorter breaks.
Graham Donoghue, CEO of Sykes Holiday Cottages, said: “We are hoping for another bumper year – and summer – for UK travel with more than three-quarters of Brits planning a staycation in 2024, up from three-quarters who did so last year. With each of these travellers spending on accommodation, food and drink and other experiences, this represents a significant boost to the UK economy and local communities throughout the country.
“This year, more so than ever, we’re seeing a desire for more regular escapism and a thirst for new adventures close to home. Getaways in the UK offer a perfect blend of experience, convenience and affordability, making them an excellent choice for people looking to explore and enjoy the beauty of their own country – whethe